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Got content challenges? Apply the problem-cause model.

Avitage

But work with it and you will experience key insights that will help with both strategy and operations execution. A rich history, and many models, demonstrate that process change is often the key to execution and cost related breakthroughs. This 4 minute video will explain the model. Marketers should take heed.

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Marketing Professionals Constrained by Content Strategy and Operations Accenture State of Content Report Reveals

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This report should help. ” “Individual teams (functions) look to own the message, frequency and distribution of digital content, which can lead to silos within the organization and contribute to inefficient processes. ” Companies need a […].

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Reflections on Sales Call Preparation Checklist

Avitage

I find that a pre-call process must be as efficient, brief and focused as possible. Many are important to help determine who (company and individual) you should be calling on. Many are important to help determine who (company and individual) you should be calling on.

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