Biznology
JANUARY 6, 2020
Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. In 2017 he sold the company to Bombora, and decided to “retire.”
PureB2B
MAY 30, 2022
In this article, we’re going to show you the best lead providers and lead generation tools out there today. Lead provider tools allow B2B companies to speed up your sales process by getting more leads into your pipeline, faster. Inbound marketing and advertising can generate qualified leads. So, let’s take a look at the tools.
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NuSpark Consulting
DECEMBER 18, 2011
There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. I like the search engine and search phrase features.
LeadSloth
MARCH 22, 2009
The company in question has used a comprehensive marketing automation system for about 2 years. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). Smart or foolish? Background.
ViewPoint
JANUARY 26, 2012
Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit.
Biznology
MAY 29, 2013
To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. So don’t squander the opportunity to turn your website into a lead generation tool.
WebMarketCentral
DECEMBER 8, 2008
While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).
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