Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc. Who are the Right People?

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Valasys

MAY 22, 2020

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). 4 Make Your Content SEO Friendly.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

JANUARY 17, 2020

The brand of a company & the tone of marketing material also affects the messaging of a brand. & content reflecting on positive word-of-mouth-marketing (WOMM). Case studies can also be written specifically to reflect on brand advocacy & positive word-of-mouths of the existing customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MAY 1, 2020

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

JUNE 19, 2020

Marketers should run multi-touch campaigns integrating brand messages, promotions, and companies’ corporate vision. Not only the purchases will be expedited but you will also earn additional revenue through customer retention, and positive word-of-mouth marketing (WOMM).

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

MARCH 5, 2020

The voice of the content also needs to be echoed through brand vision & the type of culture a company propagates. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). This is why Golden Rule behavior is embraced by most of the winning companies.”.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

FEBRUARY 28, 2020

According to research by Accenture , more than 90% of companies currently have some form of customer engagement or loyalty program. According to Cintell , Companies that exceed the lead & revenue goals were 2.2 times more likely to have documented personas than companies that missed their targets. Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Follow Us on LinkedIn: Follow Us on Facebook: Contact us to craft your brand identities, optimize the ROI goals & scale-up the business bottom-lines.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

MAY 28, 2020

Event marketing also allows companies to inch closer to their business bottom-lines. Companies must consider live events an extension of their brand and content marketing and build events that really engage. According to 80% of businesses live events are an essential component of their company’s success.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Wrapping Things Up.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

AUGUST 6, 2019

Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue. If the budget permits companies should invest in lead management & marketing automation technics & software such as Terminus or Engagio.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

FEBRUARY 17, 2020

Follow Us on LinkedIn: Follow Us on Facebook: Contact us to drive optimal results from your content distribution efforts or for any other help with your content marketing endeavors. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 25, 2019

While integrating the inbound marketing endeavors across the various departments in a company is important, it is also important for businesses to have growth hackers to enhance their lead generation efforts. Growth Hacking & Inbound marketing may appear to be similar but are vastly different.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

OCTOBER 29, 2019

According to a report by Post Planner, Facebook alone has emerged as marketers’ favorite platform to promote business ideas as more than 8 billion videos are viewed daily on the platform. . Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49