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Tomorrow People

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If you’re a tech marketer, you need these 8 content marketing trends for 2019

Tomorrow People

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. The market of software technologies is one of the most rapidly changing industries nowadays, and we at ETQ recognize this.

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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

By the time your average marketing professional manages the tasks and campaigns they are responsible for, there isn’t a lot of spare time left for thinking. Thought leadership can lead to more higher-quality leads: 47% of C-suite executive reported they shared their contact information based on reading thought leadership.

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Lead Capture. Lead Capture. We don’t think so!

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Lead Capture. Lead Capture. We don’t think so!

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5 Things Every Good Community Manager Does

Tomorrow People

So why do so few companies employ a social media community manager? Many companies we work, including HubSpot, invests in employees dedicated solely to managing their social media presence. This post will tell you everything you need to know about integrating a community manager into your marketing department. Email marketing.

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5 Things Every Good Community Manager Does

Tomorrow People

So why do so few companies employ a social media community manager? Many companies we work, including HubSpot, invests in employees dedicated solely to managing their social media presence. This post will tell you everything you need to know about integrating a community manager into your marketing department. Email marketing.