Chris Koch
APRIL 16, 2010
In our survey, we asked, “In your company, is marketing the catalyst for social media being used by others in the company (product development, HR, etc.)?” Marketing as a percentage of revenue for technology services companies is at an all-time low—less than 1%. But one finding sticks out. Marketing owns social media management.
Chris Koch
JULY 16, 2010
I can’t name the specific companies because we’re still in the midst of the judging process, but it doesn’t really matter because the stuff is so innovative. Another company is using automated algorithms to seek out and deliver targeted customer and competitive intelligence to salespeople—on a daily basis! How to create the dream.
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Chris Koch
AUGUST 5, 2011
I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. There are just too many people passing through those turnstiles not to put up a sign somewhere.
Chris Koch
APRIL 8, 2011
The great thing about the experience was that this company is already doing social media. This company has established a highly visible presence in social media—indeed, it has won an award for it. We could all use some way to gauge our progress, especially in large, dispersed companies and marketing organizations.
Chris Koch
JANUARY 31, 2014
What’s interesting about the video is that it captures the most important historical event in Fallon’s career while also offering insight into who Fallon is as a person. They are a new way for entertainment companies to market their celebrities and to track them over time without waiting for the book or the movie.
Chris Koch
MARCH 19, 2010
First, here’s what we do as part of monitoring: Track conversations about your company. You need to know what’s being said about your company online. Trouble is, we’re finding in our research that most companies stop here. Pretty obvious, right? There’s much more that we should and could be doing with monitoring.
Chris Koch
MAY 21, 2010
That price is personal information, company information, and buying intent. It’s like the difference between someone asking for your e-mail in exchange for a white paper versus them asking for your salutation, your company size, when you are going to buy, your mother’s maiden name and on and on ad nausea. come at a price.
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