Digital B2B Marketing

AUGUST 26, 2013

We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Both sites that loaded include the company follow button. Company pages were not visited prior to or doing the video.

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

NOVEMBER 15, 2012

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. Extending marketing automation into display advertising with specific vendors is the first small step. The real value is in the rules and logic used to deliver the right message at the right time.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

OCTOBER 15, 2013

For consumable, spreadable content without a strong sales or company spin, start with this list. Try typing job titles, industries, affiliations or companies in the self-serve platform, you may be surprised by what is available. The most cost effective element of a display campaign is generally retargeting. Promoted Tweets.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

MARCH 25, 2013

Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Target by Company, Industry or Role. Company Targeting. Do you have a list of specific target companies or accounts? Cherry pick your targets and deliver ads only to people at those companies.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

APRIL 29, 2014

Native Publishing Definition: Paying to publish your content within the property of an established media company which traditionally maintains editorial control over published content. Marketers before you have proven that you don’t have to be a media company to create a content brand that drives results. You can too.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

SEPTEMBER 11, 2012

One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. You cannot please everyone all the time.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100

Digital B2B Marketing

DECEMBER 22, 2011

Inbound marketing will continue to accelerate and will be a competitive advantage for companies providing high quality content. As inbound attracts more attention, 2012 will see more inbound marketing failures from companies that are not committed to content creation. Inbound Marketing 4. Social Media 5. Where is the ROI?

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100