Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). Some companies are really good at it, but most are building campaigns with a half-life shorter than popcorn. The result: four fifths of all marketing leads die in most companies’ funnels. That Jon Miller.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

Martech

MARCH 10, 2022

Most of the B2B buying journey is conducted anonymously until the buyer gets closer to the point of purchase, which is why a tech-driven “zero-touch” demand gen strategy is critical for growth. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot).

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Lattice

MAY 24, 2016

We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). They’ve seen up to 285% higher win rates and 35% higher deal sizes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Adobe Experience Cloud Blog

APRIL 22, 2009

Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. We're more comfortable with companies we know. The Myth of Rationality in B2B Buying.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Strategic-IC

NOVEMBER 10, 2020

In the past, key account marketing was used by larger companies to target a select handful of major accounts. So unless companies intend to spend a ton of resources, time and energy, ABM is the right strategy. Companies are 67% better at closing deals when sales and marketing teams are in sync. Sirius Decisions. MarketingProfs.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Unbound B2B

FEBRUARY 6, 2023

It is important to identify the decision makers of your targeted companies and find ways to engage them. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. Here are four examples of companies that have successfully tracked and targeted their customers: 1.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JULY 31, 2017

Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Unfortunately, without access to additional data on the prospects’ behavior, reps still have no idea on whether these accounts are in a buying cycle or if they have an immediate need your company can fulfill.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Business Brainz

JULY 11, 2021

Insight fuels Account-Based Engagement through the understanding of ideal customer profile companies, facilitating sales and marketing alignment and meaningful conversations with target prospects. The overall reason for companies behind implementing any ABM program is personalization at scale. Building Strong Buyer Relationships.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Adobe Experience Cloud Blog

JANUARY 23, 2017

There are several different categories of topic data: Anonymous 1st Party Behavioral: People visiting your website who are identified by their IP address, which is then mapped to their company’s name. Which company does this person work for? You don’t know who they are or where they fit within their given company or industry.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Engagio

NOVEMBER 10, 2020

In January of this year, before we had any idea what 2020 had in store, I met with Jon Miller, the founder of Marketo and Engagio, for coffee. Almost immediately, we realized that we should merge Demandbase and Engagio. Ten months later, we have a new platform— Demandbase One —which exceeds any dreams we had when we first met.

DemandBase 62

DemandBase Top of Funnel Account Based Marketing Digital Marketing Funnels 62

Adobe Experience Cloud Blog

JUNE 27, 2010

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. One very vital element of social CRM is social selling, which leverages Web 2.0

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Engagio

NOVEMBER 11, 2020

We had very little control over which companies and people came to us and raised their hands. We were at the mercy of whoever happened to come to our website and respond to our campaigns, and many of them worked for companies that weren’t a good fit: too small, wrong industry, too likely to churn, and so on. It was amazing!

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

SmartBug Media

NOVEMBER 21, 2022

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM. DiscoverOrg.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. ” To Engagio, to Demandbase.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

ClickZ

OCTOBER 27, 2020

There were eight speakers at this year’s Summit, including marketing leaders at Salesforce, Mailchimp, McKinsey, Demandbase, Purple, and Deloitte Digital. The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. Our own Tim Flagg moderates.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

SmartBug Media

MARCH 10, 2020

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on accounts, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Strategic-IC

DECEMBER 7, 2020

91% of companies using ABM increase their average deal size, with 25% reporting an increase of +50% ( SiriusDecisions ). 208% increase in revenue witnessed by companies using ABM ( MarketingProfs ). 60% of companies report at least a 10% increase in revenue in year one of their ABM programme ( Demandbase ).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Companies are now increasingly focused on winning larger deals at accounts in their ideal customer profile (ICP).

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

Strategic-IC

NOVEMBER 10, 2020

91% of companies using ABM increase their average deal size, with 25% reporting an increase of +50% ( SiriusDecisions ). 208% increase in revenue witnessed by companies using ABM ( MarketingProfs ). 60% of companies report at least a 10% increase in revenue in year one of their ABM programme ( Demandbase ).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

PureB2B

MAY 30, 2022

ABM is typically used by larger enterprises as it can be resource-heavy, but, companies of all sizes can apply the concept to help use their resources more efficiently. There will always be multiple decision-makers that you need to convince before a company purchases from you. What are the Benefits of Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

ABM is typically used by larger enterprises as it can be resource-heavy, but, companies of all sizes can apply the concept to help use their resources more efficiently. There will always be multiple decision-makers that you need to convince before a company purchases from you. What are the Benefits of Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

Engagio

NOVEMBER 16, 2017

This year, 72% of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. For example, if you’re sending your marketing dollars on list purchases and programmatic ads, you may want to think about redistributing those resources on ABM programs instead.

Account Based Marketing 97

Account Based Marketing Budget Programs ABM Marketing Budget Creation 97

DemandBase

JULY 21, 2020

This has had an immediate and substantial influence on purchasing behaviors. A company that was in the market for your solution only a few months ago could now be struggling to merely survive. Beyond looking at industries, don’t forget to look at company size and estimated revenues. Introduction.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Content Marketing Institute

NOVEMBER 1, 2018

For a complete list of companies in each category, check out CMI’s new ContentTECH directory – you’ll see a Fan Favorites badge next to companies that made it into the top five in this survey.). Demandbase. Nowhere does he recommend basing your tech purchases on what other content marketers choose. Click to enlarge.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

LeanData

SEPTEMBER 30, 2022

One of the final sessions of Day One was “ABM and ABX in a Downturn,” featuring Jon Miller, CMO of Demandbase and a co-founder of Marketo and Engagio. He shared practical ABM tips and best practices based on his own playbook at Demandbase. . Peeking Ahead to What’s Next. Awards & a New Tesla.

Enterprise Management 52

Enterprise Management Account Based Marketing Marketing Analytics Tools Co-Registration 52

NetLine

AUGUST 2, 2023

Knowing exactly ‘what’ makes a lead in your organization is vital because only those that meet your company’s own definition will count towards your personal targets and KPIs. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

The ABM Agency

APRIL 30, 2023

On the other hand, ABM emphasizes selecting target accounts based on factors such as company size, industry verticals, or even specific business challenges faced by those organizations. Let’s look into the advantages of Account Based Marketing for B2B SaaS companies.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Full Circle Insights

FEBRUARY 28, 2021

When you reach out for support, you may find that the agent doesn’t have information on the latest product you’ve purchased or that your contact information was updated by one unit but not by another. That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

SWZD

OCTOBER 16, 2019

These and related questions are issues that Mercer helps companies around the world navigate, and we recently had a wide-ranging and fascinating conversation with Jeanniey Mullen , Mercer’s CMO. My husband worked for a machine company on the production line, and money was very tight. About Mercer. Background and Career.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

The ABM Agency

FEBRUARY 16, 2021

Reading Time: 7 minutes Proponents of account-based marketing (ABM) praise the B2B strategy for its ability to align company goals, streamline sales and marketing processes and generate long-term growth and a higher ROI. Each ABM strategy and approach should be completely customized based on your company’s unique needs.

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

Full Circle Insights

NOVEMBER 26, 2020

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. Marketing departments and other business units routinely make decisions about purchasing cloud solutions and other technology without IT’s input.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Martech

APRIL 15, 2022

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. In B2C marketing, companies sell directly to the end customers. Some of the biggest names in this sphere include Marketo, HubSpot and Salesforce Pardot.

Marketing AI 119

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 119