Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. B2B companies can also access customer sentiment data for their target market.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

SalesIntel

APRIL 19, 2024

Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is! So, what is intent data? To answer this question, let’s first break down the components that comprise “Intent Data”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Martech

JULY 14, 2022

This shift from a reactive to proactive marketing approach is working well for many B2B companies. For example, Demandbase calls this convergence its “Smarter Go-To Market” offering, while Kwanzoo expects a B2B Go-To Market suite — anchored by its B2B GTM platform — to become standard. The vendors respond. Deeper investments in AI.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. In order to set up a successful advertising campaign, you need more than just data.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

ClickZ

JUNE 15, 2020

The updated graphic attempts to map more than 8000 companies across six marketing categories and does, in fact, look like the map of a strange new world. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. With intent data, you can turn four common ABM challenges into advantages.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. ABM platforms for intent, advertising, and measurement. Account Based Marketing, often called ABM, is a strategy employed by B2B companies focused on targeting a precise list of high-value accounts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. We wanted to make sure Sales followed up with anyone we met at the booth immediately and in an intentional way.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

Adobe Experience Cloud Blog

JANUARY 23, 2017

One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. For example, people who read this article are expressing some level of interest in “intent data.”.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

PathFactory

MAY 3, 2022

In the past few years, three big trends have shaped B2B companies: Revenue as a job title. The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. Companies can shorten sales cycles by having prospects onboard and educate themselves. So, How did we get here?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. These insights are essential to accelerating opportunities and are clearly impacting our deals.”.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Lattice

MAY 24, 2016

We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). They’ve seen up to 285% higher win rates and 35% higher deal sizes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Adobe Experience Cloud Blog

JANUARY 7, 2020

Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. In addition to LinkedIn, we also use Demandbase for display advertising. Campaigns – advertising for any campaigns that we might be running in the market such as events.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue).

Account Based Marketing 103

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 103

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. She’s driven by a passion for the greater good and uncovering innovative ways for companies to deliver customer experiences that capitalize on the ever-changing world of technology.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Bound360

JANUARY 18, 2018

Bound’s data partners identify anonymous visitors’ demographics, firmographics, behavior, and intent—you can even layer these elements with your known visitor data. Firmographic – Company attributes such as company name, domain, location, revenue, industry, employee count. Partner examples: Marketo, Eloqua.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Unbound B2B

FEBRUARY 6, 2023

It is important to identify the decision makers of your targeted companies and find ways to engage them. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. Here are four examples of companies that have successfully tracked and targeted their customers: 1.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. One strategy is for companies to build, engage and convert ‘owned’ audiences. SW : What about third-party intent? SW : Hi Jon. What are you seeing?

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Business Brainz

JULY 11, 2021

Insight fuels Account-Based Engagement through the understanding of ideal customer profile companies, facilitating sales and marketing alignment and meaningful conversations with target prospects. The overall reason for companies behind implementing any ABM program is personalization at scale. Building Strong Buyer Relationships.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. Which companies in the expo hall will be most relevant to you and your company? Predictive analysis.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Internal Databases vs. External Databases. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Golden Spiral

NOVEMBER 8, 2018

Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. For most companies, your ultimate goal is to convert visitors. Easy, right?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Heinz Marketing

AUGUST 5, 2021

In most cases, companies are using ABM to target their best-fit accounts, think quality over quantity. DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). Find expansion opportunities by monitoring intent and engagement by product line. ABM Orchestration Platforms.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Engagio

NOVEMBER 11, 2020

We had very little control over which companies and people came to us and raised their hands. We were at the mercy of whoever happened to come to our website and respond to our campaigns, and many of them worked for companies that weren’t a good fit: too small, wrong industry, too likely to churn, and so on. It was amazing!

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. ” To Engagio, to Demandbase.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Heinz Marketing

JULY 23, 2018

But before getting into GDPR, we talk a bit about company culture and building a marketing team from scratch. So, every one on my team, from our designers to our content people, to our demand generation folks, certainly are measured on the overall marketing teams contribution to opportunities and to revenue to the company.

Top of Funnel 45

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 45

The ABM Agency

MARCH 26, 2021

Software from companies like Clearbit or Kickfire allows you to gain detailed information on who is visiting your website and which pages they’re spending time on. Intent Data Provider. Read more about the two types of intent data here. Examples: Marketo , Pardot , Oracle Eloqua. Examples: Terminus , Demandbase , 6Sense.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Companies are now increasingly focused on winning larger deals at accounts in their ideal customer profile (ICP). Companies with smaller marketable databases can find new buyers using sales prospecting tools to fuel faster growth.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

NetLine

AUGUST 2, 2023

Knowing exactly ‘what’ makes a lead in your organization is vital because only those that meet your company’s own definition will count towards your personal targets and KPIs. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. For example, if you previously had companies in the travel, restaurant, or hospitality industries, you better get those off your list faster than greased lightning. Introduction.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

DealSignal

MARCH 20, 2018

Since many of DealSignal’s customers have already successfully made the transition to ABM, we sat down with the company’s Founder and CEO, Rob Weedn, and asked him about the top use cases he’s seen when working with DealSignal clients. Q1: Let’s jump right in: what is the #1 use case you see for companies adopting ABM?

Account Based Marketing 55

Account Based Marketing Ideal Customer Profiles ABM Work Management 55

Full Circle Insights

FEBRUARY 28, 2021

At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. And that’s a huge deal.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

The ABM Agency

APRIL 30, 2023

On the other hand, ABM emphasizes selecting target accounts based on factors such as company size, industry verticals, or even specific business challenges faced by those organizations. Let’s look into the advantages of Account Based Marketing for B2B SaaS companies. when selecting these accounts.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. In working with B2B companies from start-ups to enterprises across many industries, we find that most organizations are missing up to 80% of their total target audience, and up to 50% of the data they do have is incomplete or outdated.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78