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AI-powered martech releases and news: May 16

Martech

Button’s Conversion Tuning technology optimizes the monetization of existing affiliate traffic from Amazon through AI, intentional and explicit routing, and deep-linking techniques. Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

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Personalized Search: How to Optimize For Search Personalization

seo.co

Search intent. As an example, when Hummingbird broke onto the scene in 2013 , it completely changed how Google “understood” search queries, shifting its focus on keywords to a semantic deciphering of user intent. Tech companies are attempting to reduce logins by spreading one account over several platforms and products.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

Large companies benefit from Enterprise SEO services by seeing tremendous growth in organic traffic, which leads to increased leads, conversions and profits. High-conversion keywords from the PPC campaigns that the company or its competitors might be running. What Is Enterprise SEO? Secondary keywords based on your primary keywords.

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Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. A representative for the company told me it’s an insidious problem that’s been plaguing the site for a couple weeks. Deep-linked ads account for a large portion of Facebook’s ad revenue.

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Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. A representative for the company told me it’s an insidious problem that’s been plaguing the site for a couple weeks. Deep-linked ads account for a large portion of Facebook’s ad revenue.

article thumbnail

Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. A representative for the company told me it’s an insidious problem that’s been plaguing the site for a couple weeks. Deep-linked ads account for a large portion of Facebook’s ad revenue.