Tomorrow People

OCTOBER 3, 2017

You need to understand your ideal customer for each piece of content. Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits. Venture Beat.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Venerable technology companies like GE are reinventing themselves for a new digital era, while fast-growing new consumer brands like Under Armour are threatening their more established rivals with their. Of course you do.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

OCTOBER 19, 2011

“There is no black magic to successfully attracting customers via the web.” a company’s website is the key to their entire business.” “By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” Enjoyed reading this post?

Web 2.0 120

Web 2.0 Business Emarketing Inbound Marketing 120

Tomorrow People

MARCH 21, 2012

While most companies see their website as having a role in their business, many still only use it to only a limited degree. In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. So why are so many companies not seeing these kinds of results? Why cut off when you can connect?

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. Why is storytelling important for B2B companies? If done right, it can even serve as a basis for effective customer acquisition and retention. And it paid off.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. This is because stories are a very effective vehicle for organisations to demonstrate their understanding of customer pain points. And it paid off.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

MAY 24, 2022

Having a post-launch strategy for your product is important because it allows you to connect with prospects in a more contextual and timely way, which will improve the effectiveness of your marketing and reduce customer churn before it’s too late. It also ensures that you’re prepared to pivot or change direction if necessary.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

NOVEMBER 7, 2017

Another brand using Alexa to deliver audio content is pet care company Purina. Particularly in the ecommerce sector, brands and companies are increasingly exploring the opportunities that this new form of interactive content brings, to immerse customers in the brand experience. 277,000 tweets are published. There are 2.8

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Tomorrow People

FEBRUARY 27, 2018

If you know anecdotal stories about how customers used it, tell the tale. That said, it’s often people in your company who bring your offerings to life for our writers. Their deep knowledge of your products and market — where you’re strong and weak, those anecdotes about customers — all add colour and detail to the work that emerges.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Tomorrow People

NOVEMBER 21, 2022

Note: This article was originally publish in January 2018 and has been updated for comprehensiveness. Audio editing and production Podcasts are now everywhere; every day, over 72,000 episodes are publish. Another brand using Alexa to deliver audio content is pet care company Purina. 277,000 tweets are publish.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

Note: This article was originally published in January 2018 and has been updated for comprehensiveness. Podcasts are now everywhere; every day, over 72,000 episodes are published. Another brand using Alexa to deliver audio content is pet care company Purina. 277,000 tweets are published. content marketing. There are 2.8

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Tomorrow People

OCTOBER 16, 2012

a company''s website is the key to their entire business." – Marcus Sheridan, Marketing Speaker. Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120

Tomorrow People

OCTOBER 16, 2012

a company's website is the key to their entire business." – Marcus Sheridan, Marketing Speaker. Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120