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How to find and win your first 10 B2B customers

Lenny's Newsletter

The first company that used Figma is a company that at the time was going by the code name Krypton and now is known as Coda— Shishir’s company. ’ His company started using it, and for a while, it went well. Another was a tech company that my co-founder, Alex [DeNeui], started.

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A guide for finding product-market fit

Lenny's Newsletter

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. In the chart, and in the stories below, notice how most companies landed on exactly three attributes. compliance, internal transparency) Company’s unique way of working (e.g.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Automation allows your company to use promotion techniques like remarketing to keep your brand or product at the forefront of their minds. Consumer demand for instant interactions and assistance is making service and support a burden for many companies – they simply cannot keep up with rising customer expectations. This includes.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Every prosumer product (e.g. About 20% were solo founders. Art by Natalie Harney.

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How to validate your B2B startup idea

Lenny's Newsletter

of the companies I spoke with went through at least one failed idea before discovering something that worked. Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. Each week I tackle reader questions about building product, driving growth, and accelerating your career. total crap?

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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But according to Liam, those metrics mean jack to everyone at your company who matters. In a previous article, Liam touched on how early-stage startups can (and should) create brand awareness. Okay, he didn’t use those exact words, but he did make it clear that it’s time for you to put certain performance metrics on the backburner.)