Digilant

OCTOBER 4, 2023

Agency Trading Desks Distributed media buying platforms that exist within the larger ad agency holding companies. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 billion in 2007). And it only grows more complex.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

HotWired knew something that others didn’t – the internet could be the playground for those companies that wanted to get their name out there and ultimately make money. With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

Distributed media buying platforms that exist within the larger ad agency holding companies. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 SaaS Enterprise Software Company Drives Engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

MARCH 9, 2013

For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. For dimension, the top level measure is source/medium.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

readwrite

APRIL 7, 2010

mDialog , a four-year-old Canadian-based video platform company, is announcing the launch of their new Apple-focused service, an “ HTML5 adaptive video streaming service with dynamic ad-insertion.” There’s also DoubleClick integration for those who use it. Drop a pushpin, set the radius in miles.

Paid Search Agency 40

Paid Search Agency Work Management Video Marketing Doubleclick 40

Single Grain

JULY 16, 2021

Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. The company partnered with eight influencers to start the challenge. .

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Inbox Insight

DECEMBER 18, 2018

Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data.

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66