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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

But it takes some analysis to determine if this is the case. In addition, EpiServer, a content management company, has recently acquired Optimizely. But first, let’s see why people consider switching A/B testing tools and show how to make a rational comparison. Sometimes switching is ideal. Why Do Testers Switch Tools?

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. For a larger set of differences, you would generally go for a more extensive multivariate test. This is an inefficient way to proceed.

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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

For certain marketing tasks, such as optimizing multivariate testing of content or optimizing ad spend, machine learning powered software can do a much better job than a human marketer at analyzing all the data in its model to determine the optimal decision. MODEL MAKERS & MODEL BREAKERS.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Digging for insights for executive buy-in : If you’re trying to convince C-suite and other stakeholders that experimentation should become part of your company culture, you’ll need to demonstrate that without a budget.

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Top 5 AI Marketing Tools

Anyword

Here’s a look at the top five areas where AI is supporting marketing efforts, as well as some of the leading companies in each field. It provides mathematical functions based on customized expressions while permitting real-time data analysis and cross-survey comparisons. AI Copywriting Tools. Their platform has many advantages.

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Learn The ABCs of Email A/B Testing

Salesforce Marketing Cloud

Comparison isn’t always the thief of joy. According to our State of the Connected Customer report, nearly two-thirds of customers expect companies to adapt to their changing needs and preferences. And, learning from your results involves a ton of data analysis. When’s the right time to hit ‘send’?

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Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

LinkedIn Showcase and Affiliated Pages – Separate from your company page , showcase pages spotlight specific product offerings and initiatives. Instagram also retargets seamlessly with Facebook, its parent company. They are popular for B2B landing pages in particular because of the subject-matter complexity in comparison to ecommerce.