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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

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MozCon Virtual 2020: Top Takeaways from Day One

Moz

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Realize that steady performers can consistently impact weighty SEO KPIs.

PR 59
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MozCon Virtual 2020: Top Takeaways from Day One

Moz

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Realize that steady performers can consistently impact weighty SEO KPIs.

PR 58
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MozCon Virtual 2020: Top Takeaways from Day One

Moz

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Realize that steady performers can consistently impact weighty SEO KPIs.

PR 58
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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Social media, for example, has created an easy, low-cost way for companies to build communities and foster engagement. Social media is being applied across the B2B marketing spectrum, from prospecting via viral pass-along, to enhancing customer relationships, to surfacing and solving customer service problems.

Loyalty 80
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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. Potential Challenges of Building a Community.