social 
Onalytica B2B
APRIL 6, 2017
Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand.
Onalytica B2B
APRIL 4, 2017
Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.
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Onalytica B2B
DECEMBER 14, 2017
Always-on community social outreach. Follow your influencers’ (both your engagement targets and the wider influencer community) social profiles and engage with their content. This reactive contextual engagement will provide the engagement hooks that you need to start or continue conversations with the community.
Onalytica B2B
NOVEMBER 15, 2018
When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Typically, more active on LinkedIn but no other platform other than personal social networks. Description.
Onalytica B2B
NOVEMBER 12, 2018
Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.
Onalytica B2B
APRIL 3, 2018
A celebrity on the other hand will have a large social following, but they may not be influential in a specific topical area that is relevant to your brand. E.g. an influencer posting fashion and beauty videos on YouTube to their 250k subscribers. Conversation starter – they provoke conversation and debates on social media.
Onalytica B2B
APRIL 11, 2017
Influencers are all in a position of authority within their community. From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers.
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