Digital B2B Marketing

JUNE 30, 2011

We already have two social media camps. We need an Organic Social Media movement and we can learn from both the benefits and practices of the organic food movement. Similarly, social media allowed to grow organically produces a stronger and more valuable community. Organic social media grows out of being social.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

OCTOBER 25, 2011

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? In this occasional series, I will be sharing some of the ways I have learned to use social media and marketing tools to peel back one more layer. How much traffic do publishers and social media A-listers drive?

Social Media 100

Social Media Traffic Media Twitter 100

Digital B2B Marketing

AUGUST 7, 2012

If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Affinity Is there a strong community around your product?

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

JULY 16, 2012

The B2B marketing community has become so focused on the journey they have lost sight of the destination. Social media, mobile, search and local are all irrelevant at the end of the day. Social media can benefit many businesses, but so can your sales team, advertising, product, customer service or supply chain management.

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

MAY 1, 2012

To ramp up quickly, identify opportunities that emulate or create inbound marketing from your audience’s perspective , before you have the social footprint, recognition, audience and search presence necessary to sustain your inbound program.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

APRIL 11, 2013

The content marketing community is misleading itself. Content was part of SEO, social or a crazy skunkworks company blog experiment. At the very bottom of the list are lack of buy-in/vision (22%) and finding trained content marketers (14%). Now that cheap content doesn’t work, the real lack of commitment is shining through.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

MARCH 27, 2012

How it Started: Discovery In December, I received a Burpee seed catalog with an insert promoting HomeFarming.com , a site promising a community of gardeners as well as tools to keep track of your progress. I am the primary family gardener and have become a confident novice over the last few years.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100