B2B Memes

NOVEMBER 9, 2011

Robinson is pointing out here something that isn’t often emphasized: It takes courage to adopt new-media tools. Related posts: Managing Your Career in the Social Media Era: Sources. Nine Keys to a Robust Editorial Career in Social Media. You might just be wasting your time, or worse, risking your job.

Media 100

Media Blogger Social Media Advertising Mediums 100

B2B Memes

NOVEMBER 23, 2011

Today, for anyone who’s thought much about social media, it verges dangerously on being trite. But however obvious the idea may seem, it remains a powerful, foundational concept for new media. We ignore it at our peril. Searls and Weinberger were addressing their comments above all to public relations and marketing people.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

APRIL 2, 2010

Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it.

Conversion 100

Conversion B2B Social Networks Communities 100

B2B Memes

NOVEMBER 24, 2011

But in the social media era, roles and responsibilities are not so clear-cut. When journalism’s role is seen as enabling conversation in a community, the journalist’s voice is no longer privileged. In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. So does the journalist, the consumer, the social community and the marketer. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. So does the journalist, the consumer, the social community and the marketer. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100