Marketing Craftmanship
JUNE 7, 2011
Before you rush to condemn the proposal, consider this: traditional media sources (newspapers, magazines, TV and radio) have applied this editorial practice for decades. And most old media sources take full advantage of that disclaimer.
Marketing Craftmanship
JANUARY 10, 2015
This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.
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Marketing Craftmanship
JUNE 21, 2011
Although few companies have the resources or courage to produce “old media” advertising on this scale, IBM’s Centennial insert embodies several important lessons for marketers at companies of all sizes and industries. million hours of volunteer community service provided by IBM employees around the world.
Marketing Craftmanship
NOVEMBER 5, 2012
This is where I found Elmer, the Volunteer Craftsman. One week ago today, my wife and I spent most of the night in total darkness lying on a mattress we had dragged into the front hallway: the location we determined to be the safest in the house…other than the basement, which we considered our retreat of last resort.
Marketing Craftmanship
MARCH 7, 2016
The latest round of blather regarding why and how asset managers (in this case, hedge funds) should use social media can be found in this month’s publication of a research study conducted by the respected marketing firm, Peppercomm. The risks of social media really do outweigh their benefits. Reason #2: Your compliance guy is correct.
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