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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. Trend #4: Social media participants expect companies to join the conversation.

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A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

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Focus on Content in B2B Marketing

Industrial Marketing Today

However, to be successful with social media, you have to provide real value and that usually comes from great content. Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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What to Do When the Social Media Horse Has Already Left The Barn?

B2B Marketing Traction

The good news is that people in the organization are passionate about the organization and want to share that passion with friends, colleagues and social network connections. Without a strategic social media plan or guidelines, the social media horse has already left the barn.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

This is “social proof” and is how you begin to build a community around your business blog. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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