Webbiquity

JANUARY 12, 2021

They mostly focus on first/last-touch attribution or attribution from a single source or channel, while being backward-looking rather than prescriptive. And by extension, which marketing channels make that happen and which don’t. Tom: So, it tracks multilevel attribution. How far do you go into that?

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

MKT1

DECEMBER 12, 2023

Understanding the 4 high-level ways to drive growth Analyzing and understanding the 3 marketing strategy drivers (your inputs) Identifying and making room for big bets Part 2: What are the best channels for your startup? They have deep knowledge of LinkedIn and Google and the complexities and nuances of running campaigns on each platform.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

LeadsRX

MAY 18, 2021

LeadsRx is committed to supporting its employees and the communities in which they live and work – in that order. LeadsRx recently launched the LeadsRx Community Impact Program offering non-profits a steep discount on its marketing technology platform, as well as sharing a portion of its profits to support non-profits. About LeadsRx.

Multi-Touch Attribution 52

Multi-Touch Attribution Peer-to-peer Paid Search Agency Multi-Channel 52

B2B Marketing Exchange

NOVEMBER 15, 2023

1 Top Performing Community Bank. The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn. The campaign, which started as a pilot in California and expanded to 27 locations across the U.S., million in opportunities year-to-date.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. The platform also helps us get in touch particularly promising leads. Jason Barry FeaturePeek.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Full Circle Insights

AUGUST 16, 2021

But when our interests as a business align with community interests, we can take action that benefits everyone, and with a thoughtful approach, that can be a beautiful thing. A program that leverages their skills can channel employees’ good intentions in a positive direction and help the larger community at the same time.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JULY 20, 2021

It could be that the uneven impact of the pandemic, which hit communities of color especially hard, is also a factor. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Attribution Buyer’s Checklist. Attribution Model Cheat Sheet. An Intro to Full Circle Matchmaker.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Convert

MARCH 21, 2023

When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. Click Heatmap (Click Map) Click maps show you where the clicks are happening on your pages.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

SnapApp

DECEMBER 14, 2016

Closed loop attribution and reporting. Maximise your presence on Twitter and LinkedIn to harvest relationships. Tell your story using all available multi-media. Everybody has a story to tell and this warm, human touch brings potential clients closer to you. Interactive content and visual storytelling. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

KoMarketing Associates

JULY 18, 2019

Sessions by channel doesn't really mean anything. "Isn't default sessions by channel traditionally everyone's go-to section in Analytics for reporting, regardless of whether it's actually important to the client or not?" Accomplish 3 things: Find the channel your audience spends time on. I feel exposed.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. The CMS is linked to Marketing Automation, so updates are synced across channels.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

Convert

APRIL 18, 2022

This can get you customers and higher sales volume but remember to also build trust and possibly a community that will rally around you when you inevitably raise your prices. If it has, you want to be certain the impact can be directly attributed to the change. You can read about LinkedIn’s complete approach to A/B testing here.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52