TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Ledger Bennett

FEBRUARY 24, 2020

Targeting key accounts for cross sell opportunities to make the most of the ‘low hanging fruit’. Tailoring your content to a specific vertical for example. To be blunt, it stokes the fire of internal communication and makes us feel busy. But in reality, B2B marketers have been practising account based marketing for years.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

chiefmartech

JUNE 6, 2016

It’s possible that they may sell to a direct competitor — true consolidation — at that time. Sure, there will be some cross-product enhancements that will be helpful. In software development terms, Salesforce’s acquisition of Demandware is more like “horizontal scaling” than “vertical scaling.”

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Metadata

APRIL 22, 2021

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. I want to go back to, and Mickey you mentioned something about Eloqua.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. I want to go back to, and Mickey you mentioned something about Eloqua.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. I want to go back to, and Mickey you mentioned something about Eloqua.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. Beta rates expire August 26 — save $250 on all-access tickets now.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46