Metadata

APRIL 8, 2024

For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. Not only were the leads coming in more consistently and at a better rate, but I also could actually see which ads were doing the most heavy lifting. Absolutely.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Schedule a demo today. But to do that, you’ll have to reimagine measurement as you know it.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

DECEMBER 8, 2021

The point here is to avoid obsessing over attribution and instead look at which channels drive more Leads and MQLs. As you get this measurement set up, start asking questions like: Which campaigns and channels are driving the most Leads and MQLs? What are the cost-per-Lead and cost-per-MQL?

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

LeadSquared

JUNE 22, 2021

I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent. With the lead gen form, I have seen an almost 50% increase in the conversion rates. It is mostly used for generating leads via downloadables, sign-ups, demo/free trial requests, etc.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52