Communities, Copywriting, Media and Public Relations

The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. While the duties of public relations and marketing can overlap, the two serve different functions. Media relations.

PR

PR Paid Search Agency Advertising Agencies Ad Agencies

10 marketing functions that brands should keep in-house

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Degree of difficulty: 4 Social media Social media is a big ball of wax that is constantly changing shape.

Paid Search Agency

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services

How to optimize your marketing budget: Do more with less

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. It is clear that personalization and intuitive communication are important in marketing and are valued by customers.

Marketing Budget

Marketing Budget Marketing Budget Creation Paid Content Budget Programs

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Topics vs. Keywords: What’s More Important for SEO?

ClearVoice

JULY 5, 2022

If the main topic of your blog is copywriting, this can influence the content ideas for your blog posts. For instance, your copywriting blog may be organized around subtopics like email copywriting, social media copywriting, and public relations copywriting.

Keywords

Keywords SEO Lead Scoring Lead Ranking

Explaining Social Media

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media

Social Media Media Work Management Marketing Automation Services

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? What stories or lessons learned do you have to share? United States License.

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

AUGUST 1, 2022

The world of advertising technology is a small but mighty segment of the media. I was a medical copywriter for a while. I worked for a trade organization for certified public accountants on their newspaper. Are you mainly following people in the ad community? Have you always had a passion for the adtech space? .”

Work Management

Work Management Marketing Management Media Paid Search Agency

Hire a Legal Writer: 8 Experts for Any Content Marketing Budget

nDash

NOVEMBER 12, 2020

Are you a law firm who needs a great copywriter? Ben Rand – Communication Expert for Law Firms . Currently, oversees external communications programs and activities, including media relations, public relations and community relations, for a nationally recognized law firm. .

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Ideal Customer Profiles

Recognizing our Agency Partner Founding Members

Sprout Social

JUNE 24, 2019

As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. B Squared Media. Koch Communications. Bien Media. Kirvin Doak Communications.

Advertising Agencies

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies

Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)

ClearVoice

OCTOBER 18, 2018

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. And know that it is hard. Write every day.”. But her degree?

Ethics

Ethics Blogger Copywriting Rules

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License. United States License. United States License.

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

how to use social media - lessons from ama digital conference

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference

Conference Social Media Work Management Marketing Budget

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Marketing Automation Services Planning

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. Then, check out Mitch’s blog Ghost Blogging And Last Rites for some additional insight and great comments by readers. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Creativity

Creativity Planning Work Management Marketing Management

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.

Social Media

Social Media Planning Work Management Social Marketing

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning

Planning Email Marketing Work Management Marketing Management

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? Because the solution to the disconnect facing marketing and sales today is to fix the “lead problem&# , once leads are better qualified the two organizations can be friends again. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. United States License.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. Is there a plugin you simply “must have&# or recommend that I have not listed? Let us know! You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

JANUARY 24, 2013

MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Social Media Bouncer.

Twitter

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning

Planning Work Management B2B Marketing Marketing Management

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Automation Services

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Email Marketing Work Management Marketing Management

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

After being picked up by local media and sports commentators, fans raved about the new jersey. This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. Marketing News article, Marketing Across the Americas (requires login). United States License.

Work Management

Work Management Planning Marketing Management Advertisements

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. And how about your staff or your company’s employees? Some food for thought. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning

Planning Work Management Marketing Management Effectiveness

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

THE HACKIES: MarDev = DevOps for Marketing

chiefmartech

MARCH 31, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We here on the Community Marketing team have found a way to do just that through an influencer marketing program we’ve been running for a year. Introduction.

Work Management

Work Management Marketing Management Budget Programs Planning

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

NOVEMBER 6, 2009

Now is time for them to be very, very careful with the community they target. This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. It seems that some people have already tweeted to this effect. United States License. United States License.

Gartner

Gartner Planning Work Management Marketing Management

The Battle for Marketing Talent in Professional Services

Hinge Marketing

MARCH 16, 2015

Public Relations Public relations has always been important, but it’s taken on a new dimension in the age of content marketing. Firms have recognized the value of sharing their expertise through media partners, whether that means guest articles, quotes in newspapers, or appearances on TV.

CMS Development

CMS Development Work Management Marketing Management Marketing Automation Services

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. and measure it religiously.

Inbound Marketing

Inbound Marketing Training Planning Work Management

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

don't forget your company history

The Effective Marketer

JULY 16, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Paid Search Agency

Paid Search Agency Companies Marketing Budget Creation Work Management

effective manager defined

The Effective Marketer

FEBRUARY 14, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Effectiveness Marketing Budget Creation

The Ultimate Guide to Hiring a PR Agency in 2020

10 marketing functions that brands should keep in-house

Webinars

Trending Sources

How to optimize your marketing budget: Do more with less

Webinars

Topics vs. Keywords: What’s More Important for SEO?

Explaining Social Media

How to Fail at Social Media

B2B Marketers Hold Off on Killing Traditional Media

Social Media's Next Victim?

Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Hire a Legal Writer: 8 Experts for Any Content Marketing Budget

Recognizing our Agency Partner Founding Members

Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)

Marketing Charts and Trends « The Effective Marketer

how to use social media - lessons from ama digital conference

Selecting the Right Email Marketing Provider « The Effective Marketer

The Ghost Blogging Debate Done Right

The Rise of the Content Marketer « The Effective Marketer

What Makes a Great Creative Brief? « The Effective Marketer

Why Social Media Is Not For Everyone « The Effective Marketer

The Science of Email Marketing « The Effective Marketer

Why Sales and Marketing Don't Get Along « The Effective Marketer

How Success is Misunderstood

WordPress Plugins for Marketers

Top 50 B2B Marketing Influencers On Twitter

Making the Most of Your Webinars

B2B Marketing Summit Shows Old Problems Persist

More Free Marketing Knowledge

new year's resolution: share ideas

Aberdeen Shows How to Do Email Marketing Right

The Opposite of Advertising « The Effective Marketer

how good a boss are you really?

What Trigonometry Has to Do With Marketing?

The Fun Theory: How to Change Behavior

Marketing By Objectives « The Effective Marketer

The Six Minutes Challenge

THE HACKIES: MarDev = DevOps for Marketing

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Battle for Marketing Talent in Professional Services

Best Companies Don't Need Marketing

inbound marketing training for free

Marketing Automation Monday is Here!

Choosing an Email Marketing Software « The Effective Marketer

don't forget your company history

effective manager defined

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