B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds
markempa
NOVEMBER 22, 2006
The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The report also found that e-mail continues to have a high response rate too. The report also found that e-mail continues to have a high response rate too.
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