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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. The 63-page study provides a wealth of insights for B2B marketers and product managers.

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Technographics: A Guide to What, Why and How

PureB2B

These days you can’t just subsist on demographic and firmographic information anymore. How about CRM (customer relationship management)? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Better alignment of marketing and sales teams.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. YouTube is Important — But so is Your Website.

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About LeanData: The Heartwarming Story of How We Got Started

LeanData

An eager sales team tired of cold calling. Overly optimistic sales quotas. The promise of marketing automation solutions like Marketo, Eloqua, and Act-On to unlock marketing potential via lead nurturing. An angry corporate account management team. I managed a 15-person sales team standardized on Salesforce.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The technology appears useful at both ends of this spectrum.

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The Sales Playbook to Social Selling

Hubspot

Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces. Our goal was to have a one-stop shop for someone looking to get started with social sales -- whether as an initiative for your sales team or for yourself. What Is Social Selling?