Webbiquity
NOVEMBER 10, 2020
Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Mismatched Content Type Priorities.
PureB2B
MAY 30, 2022
These days you can’t just subsist on demographic and firmographic information anymore. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Cold call surveying is the oldest trick in the data collection book. Technographic data can fill that void.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
JANUARY 25, 2013
Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. Check out the following chart for further information.
LeanData
DECEMBER 21, 2012
An eager sales team tired of cold calling. The promise of marketing automation solutions like Marketo, Eloqua, and Act-On to unlock marketing potential via lead nurturing. They wanted warm leads instead of cold calling. Tell me if this sounds familiar: A huge untapped database of potential clients.
Vidyard
NOVEMBER 14, 2016
Storytelling isn’t just about being entertained – it’s about educating your prospects, and making sure they are not only captivated but walk away with meaningful information, and a tangible next step. Ramos took this conversation deeper, and looked to Simon Sinek’s TED talk on the importance of “why” to back up her point.
Online Marketing Institute
JULY 31, 2009
Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.
Albacross
JANUARY 17, 2020
Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts.
Expert insights. Personalized for you.
299 
Let's personalize your content