Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Navigate the Channel

SEPTEMBER 7, 2017

Because it can collect more information than a human, it has more data to analyze. It is also easier for your people to sell if you empower your sales team with information that basically puts them in the middle of the sales funnel rather than cold calling all day. AI Creates More Room for Specialization.

Marketing AI 56

Marketing AI Top of Funnel B2B DemandBase 56

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. JM: In 2006 when the inbound revolution started, buyers were genuinely excited by content that delivered educational, insightful information that was often entertaining.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Engagio

DECEMBER 4, 2023

Are you curious about effective cold-calling techniques, consistently achieving sales quotas, or strategies for dynamic and scalable personalization? In 2023, Outplay awarded him the Top 30 Under 30 SDRs globally award, recognizing his mastery of cold-calling techniques and innovative revenue strategies.

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. But that definition of SI is a little too broad of a lens for what we’re cooking up at Demandbase. The more information and insights you have, the more effective your Sales team will be.

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

TrustRadius Marketing

OCTOBER 3, 2022

The data from third-party providers such as Bombora, 6sense, and Demandbase work best when combined with additional intent data from lower-funnel signals, such as TrustRadius downstream second-party intent data. These in-market buyers are critical for performance, and connecting with them helps create more efficient, timely campaigns.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Engagio

JANUARY 5, 2021

In today’s information age, buyers have more and more power over sellers. We are all familiar with claims in the market that: Cold calling is dead! We take that information and customize a piece of content specifically for CMOs. Consolidate information. Let’s dive in! Nothing is dead. Email is dead!

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Single Grain

APRIL 24, 2023

The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics. Digital design is a competitive field, and prospects were choosing the competition. There were also issues in their sales process. The customer testimonial videos also generated more leads.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Biznology

FEBRUARY 23, 2015

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

JUNE 6, 2017

Cold calling doesn’t work like it used to. . Traditionally, sales reps would find or be handed a prospect, then they’d pick up the phone and call that person. Prospective buyers didn’t have access to things like pricing, specs, customer reviews, or competitor information. Cold calling to initial contact.

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89