Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    It's the function of setting appointments for sales execs so that they can focus on selling versus cold calling and prospecting. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Sometimes, inbound demand generation isn’t enough to fill our funnels. Poor data quality: capture the “lead intelligence” from each call in a database.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

But is it a tool for demand generation? I believe the answer is yes, but that it requires a different mindset for lead generation and measuring ROI. Direct mail and cold calling made up the majority of targeted interactions, and marketers passed all new leads to Sales for follow-up.

Lead Generation 48

Lead Generation Social Media Social Marketing Lead Scoring 48

Marketing Insider Group

OCTOBER 12, 2010

In my 20 years of sales and telemarketing experience I have implemented all different types of telemarketing tactics and found that appointment setting provides high value for multiple reasons. Lead Conversion to Pipeline & Acceleration This tactic has consistently provided the best conversion to sales pipeline.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Educate, inform and provide value to customers and prospects. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Televerde

JANUARY 28, 2020

That being said, I recently took over sales for a new B2B data analytics platform, and my tried-and-true cold-calling tactics just aren’t cutting it. When we do, they usually just tell us to put them on the do-not-call list, or that they aren’t interested. I figure we need to try a more targeted approach.

Account Based Marketing 10

Account Based Marketing Demand Generation Allocation InsideView 10

Varicent

JUNE 1, 2017

Keeping demand generation capabilities in-line with Sales is a big challenge a lot of companies face.". Something a lot of organizations miss is the amount of science involved to keep demand generation capabilities in-line with sales capacity capabilities. Can those tradeshow leads be grown in any way?

Enterprise Management 53

Enterprise Management Work Management Marketing Management Cross-Selling 53

Heinz Marketing

APRIL 22, 2019

You can follow him on Twitter @ dandade. . ” “…the technology solutions make it easier to get more bad leads faster to sales than ever before. “ “The total obtainable market or the serviceable obtainable market…it doesn’t really matter what they call it. .

Top of Funnel 65

Top of Funnel PointClear Work Management Marketing Management 65

Zoominfo

FEBRUARY 26, 2018

They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. How could we not include our own sales blog on this list? If you’re a new reader, ZoomInfo is the leading B2B contact database.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. It is obvious that you must optimize your website to generate leads through it.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Zoominfo

FEBRUARY 26, 2018

They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. How could we not include our own sales blog on this list? If you’re a new reader, ZoomInfo is the leading B2B contact database.

Sales Management 170

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 170

Valasys

JANUARY 2, 2023

Lead generation and appointment setting are two businesses that many know they need. Inbound marketing can be a great solution for firms that want to increase demand generation and appointment setting. It is a method that focuses on creating and sharing content that attracts potential leads to your business.

Inbound Marketing 40

Inbound Marketing Lead Generation B2B Marketing Generation 40

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. What are B2B leads? Reading time: 10 minutes.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

B2B Marketing Zone Posts

APRIL 5, 2010

Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010 It’s the ultimate question in marketing: What effect did this campaign have on revenue? B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Demand Generation (50).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Klout scores.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

The ABM Agency

APRIL 30, 2023

Finally, through a case study focusing on combining ABM and inbound tactics within the B2B SaaS industry, you’ll gain valuable insights into leveraging content creation and social media platforms like LinkedIn for targeted outreach. This may include case studies, whitepapers, or even customized product demonstrations.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Albacross

NOVEMBER 14, 2019

Account-Based Selling. Set Up the Lead Generation System. In the last section, we briefly established that the main difference between B2B and B2C sales is the target audience that is being sold to. B2B Sales - What Is It? B2B vs. B2C Sales. Proven B2B Sales Strategies. Social Media. Capture Your Website Visitors.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. Ranked in order of highest review count in the past year. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Webbiquity

FEBRUARY 11, 2020

Although white papers still have (some) value and are still widely used by marketers, buyers rate them as the most boring type of information. How to Use Your Digital Brand to Drive Demand. B2B marketing today isn’t just about how many marketing-qualified leads (MQLs) you generate, says Matt Heinz. Matt Heinz.

Buyer Personas 179

Buyer Personas Demand Generation Demand Lead Ranking 179

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. . Ranked in order of highest review count in past year. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98