Online Marketing Institute

NOVEMBER 28, 2012

32 percent use social media as an outbound marketing channel for demand generation. Multi-Platform. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. Seminar/Training. Registration-related Products. Production/Manuf. Operations. Companys Focus. Consumer Publshing.

B to B 40

B to B Paid Content Social Media CMS Development 40

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. co-registration, email list purchases, etc.) navigation, placement of content, imagery, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Biznology

JANUARY 5, 2015

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Online Marketing Institute

JULY 31, 2012

The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. Seminar/Training. Registration-related Products. Tool: Radian6 (Salesforce) URL: Radian6.com City & Regional Publishing. Electronic Data Publisher.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

SnapApp

JULY 7, 2017

Orbit Media | Co-Founder/ Strategic Director. . . We saw an 85% increase in conversions with the multi-step form. Dryrun | Co-Founder/CEO. . . Dryrun is developing an interactive quiz model to engage users on-site and via selected social channels. Chic Sketch | Co-Founder. . . Andy Crestodina. Blaine Bertsch.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118