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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

32 percent use social media as an outbound marketing channel for demand generation. Multi-Platform. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. Seminar/Training. Banners, Flags and Signs. 55 percent use social media to increase trust by accumulating social followers.

B to B 40
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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. co-registration, email list purchases, etc.) navigation, placement of content, imagery, etc.)

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. Seminar/Training. Banners, Flags and Signs. Registration-related Products. Tool: Radian6 (Salesforce) URL: Radian6.com Internet/Online Only.