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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Audience Development. CMS Insights. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Additionally, about 25 percent of respondents say they don’t know how their company plans to use social media marketing in the future.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Audience Development. CMS Insights. Digital audience developers and executives discuss their favorites. Leslie Ellwood, Executive Director, Audience Development, American Media Inc. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack.