sagefrog

FEBRUARY 7, 2024

Targeting the Upper Funnel Traditionally, B2B marketing has been concentrated on the lower funnel – converting leads into customers. Ethical Data Collection With data privacy concerns rising, businesses increasingly emphasize ethical data collection practices. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Opt Intelligence

JUNE 12, 2018

Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Here’s how to rebuild your email list with opt-in advertising. What was your privacy policy language on their method of entry, and did you require a checkbox or double opt-in to validate? Yes, they’re a bit annoying.

Opt-in 40

Opt-in Co-Registration Privacy Policies Opt-out 40

Opt Intelligence

JANUARY 15, 2019

The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. Opt-In Advertising Doesn’t Require Landing Pages.

Opt-in 40

Opt-in Advertisements Advertising Landing Pages 40

Opt Intelligence

JUNE 29, 2021

Privacy concerns and bullying rise to the top, as well as the flipside of that hyper-targeted advertising ability: is it creepy how much Facebook knows about its users, or incredibly helpful to connect companies with consumers and buyers with their next best purchase? One of our most efficient opt-in advertising options uses co-registration.

Facebook 90

Facebook Co-Registration Paid Search Agency Buy 90

Opt Intelligence

JULY 27, 2020

The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. Working with an industry leader like Opt-Intelligence means that you have access to trusted publishers your potential leads already know and visit frequently. An added benefit?

Co-Registration 53

Co-Registration Opt-in Privacy Landing Pages 53

Opt Intelligence

AUGUST 7, 2019

The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Through highly efficient opt-in advertising. The Top 3 Benefits of Opt-In Advertising.

Lead Generation 40

Lead Generation Sales Qualified Leads Opt-in Landing Pages 40

Sword and the Script | B2B

DECEMBER 26, 2023

I’ve merely organized them in a way that I think serves readers best. Third, thank you to all who participated. The thoughtfulness and passion in these predictions are an inspiration. Onward with this year’s predictions… Pedictions that have little or nothing to do with AI: 1. Intestinal fortitude will be required “GUT and GRIT.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. Email is a vampire.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Martech

SEPTEMBER 30, 2021

But even with complicated big-ticket sales made to enterprises, those decisions — or pre-decisions that eventually lead to making a final decision — are made by individuals. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. More social, more video. B2B influencers.

Multi-Touch Attribution 80

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 80