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The Four Biggest Content Marketing Pain Points

Marketing Insider Group

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

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How to Convert With Psychology: 4 Design Levers To Pull

Hubspot

They’re what your product or service aims to fulfill. But, in order to fulfill these needs and desires, your business needs more than just a good product. To explain further, you obviously know your product well. This phenomena isn’t limited to new and complicated products, either.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Design & Production. Production/Printing/Manufacturing. Consultants, Fulfillment. Fulfillment. Production Software. Design/Production. Product Launch. Production Studios. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. B2B: Business Media.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

As each need is met, personal achievement rises and purpose is fulfilled. For first world countries, the lower needs are viewed as commonplace commodities, while the focus moves towards meeting much higher end needs of careers, vacations, hobbies and spiritual fulfillment. co-registration, email list purchases, etc.)

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11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]

Hubspot

These emails are mainly for the sake of fulfilling your promise to the user, and storing the information you promised them safely in their inbox. 3) Product Information Emails. Product emails are tricky. In fact, product emails may be the most important emails in which you should focus on simplifying and not over designing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. What makes SXSW special is the accidents. The kismet.

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Dawning of the Age of Content Marketing in the Industrial Sector

Industrial Marketing Today

I went directly to the source, Joe Pulizzi , the man who literally wrote the book on content marketing (co-authored Get Content Get Customers ) and the founder of the content matching site Junta42. Contrary to the tenants of content marketing, “It is about the customer, not you,” most of the content is product-centric.