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How to Convert With Psychology: 4 Design Levers To Pull

Hubspot

They’re how we, as marketers, classify the people who engage with our brand -- humans with needs and desires. They’re what your product or service aims to fulfill. But, in order to fulfill these needs and desires, your business needs more than just a good product. Users, visitors, prospects, leads, and customers.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Design & Production. Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Web/Internet/IT/eMedia.

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11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]

Hubspot

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. 1) Emails About Your New Marketing Offers. We see great examples in our inboxes, or even showcased in blog posts.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. This level of vagary is useless.

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Dawning of the Age of Content Marketing in the Industrial Sector

Industrial Marketing Today

Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of content marketing to upper management and the C-suite. At least I couldn’t find any.