Dawning of the Age of Content Marketing in the Industrial Sector
Industrial Marketing Today
NOVEMBER 17, 2010
I went directly to the source, Joe Pulizzi , the man who literally wrote the book on content marketing (co-authored Get Content Get Customers ) and the founder of the content matching site Junta42. Contrary to the tenants of content marketing, “It is about the customer, not you,” most of the content is product-centric.
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