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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. Personalization is over-rated.

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How to Measure Your Content Marketing Effectiveness

Content Marketing Institute

Editor’s note: You may have missed the original post when we published it several years ago. e-books, our blog, webinars, co-registration opportunities, etc.). Opt-out percentages by month and opt-out sources. What does it mean that your content marketing is “working?” cmcphillips Click To Tweet.

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29 Simple Ways to Grow Your Email List

Hubspot

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. I’ve merely organized them in a way that I think serves readers best.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. 3… 2… 1… Blast off!