article thumbnail

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. According to a report published by Jeff Foster, co-founder & CEO at Tomoson, in convince&convert.com, businesses on an average generated $6.50

article thumbnail

90 CRO Tips from 42 Shopify Experts

Convert

Rafael Romis, Founder of Weberous Web Design. Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. This correlates nicely with a test we ran a while back on using animated gif videos on the product pages. Carl Weische, Co-Founder of ACCELERATED. Or discount offers to capture emails?