Hubspot

FEBRUARY 7, 2013

If you're targeting an international, or even a nationwide audience, figure out the time when the most people will be able to attend your event -- remember, East Coasters, your lunchtime is our West Coast brethren's coffee hour. 4) Don’t Promote Your Event. It's also important to keep time zones in mind when picking your webinar time.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Hubspot

JULY 18, 2018

A host -- that's you -- organizes the event and invites attendees. The beauty of a virtual event? For a webinar with Unbounce , for example, we decided that we wanted conversion rate optimization to be the overarching theme (because what marketer doesn’t want to optimize?), Set a registration goal. Educational.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

NetLine

AUGUST 2, 2023

Strategy 4: Social Media for B2B Lead Generation Social media platforms, especially LinkedIn and Twitter, play a crucial role in B2B lead generation and are perfect examples of meeting potential buyers on the channels they use. However, a boring webinar or virtual event is unlikely to be successful at generating engaged B2B leads.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Paul Gillin

JUNE 24, 2010

Marketing should have the systems in place to identify the action that created the lead, whether that’s a search query, e-mail link, customer referral or some other event. The difficult job for marketing is figuring out the sequence of events that brought them there. Conversion rate. Start with historical data.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Sales and Marketing Alignment Award.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Use a real-time poll to drive social twitter engagement by asking for people’s opinions on a new or key industry topic. So what’s the catch? Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hinge Marketing

JULY 21, 2022

All event organizers and publishers will ask for your website URL to find proof you have the expertise to deliver a talk or write an article about the topics you’re pitching to them. Find out what your target pubs and events are looking for. Speak at events, webinars, and podcasts. Because owned media will drive earned media.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Convert

OCTOBER 25, 2022

This section presents the key principles of conversion rate optimization , covering the fundamentals of the practice, such as. Conversion research is one of the most important activities you can do. Rich Page, Conversion Rate Optimization Expert, original post here. CRO Basics. Deprioritize button color tests.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Martech Advisor

JANUARY 22, 2020

Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. For example, you can use YouTube or IGTV to upload long-form content and Facebook, Twitter, and Instagram to post nuggets of the main video. Tell us on Twitter , LinkedIn , or Facebook.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

SnapApp

JULY 7, 2017

Results: Since implementing the interactive quiz, we have seen amazing results including a 130% increase in conversion rate for completing the quiz. In addition, the “thank you” page increased overall conversion volume for consultations by 84%. . . Orbit Media | Co-Founder/ Strategic Director. . . Ben Bradley.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

FEBRUARY 24, 2021

It’s similar to social media analytics on Facebook, Twitter, Instagram, and other sites. You can also collect data from: surveys market growth statistics transactional data tracking customer feedback analysis subscription and registration data, etc. We will measure this by lower bounce rate, higher conversion rates, and revenue.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Hubspot

MARCH 10, 2016

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Event Marketing for Startups 3.7.1 Types of Event Marketing for Startups 3.7.2

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Event Marketing for Startups 3.7.1 Types of Event Marketing for Startups 3.7.2

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

AUGUST 2, 2012

By adding a phone number to your landing pages, you can not only build trust through transparency, but also increase conversions, as evident by this case study. Social proof can be a great way to increase conversions. Use directional cues within the video to point your visitors to your landing page’s conversion goal.

Landing Pages 28

Landing Pages Lead Generation Co-Registration Lead Scoring 28