Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Event Registration, Marketing, and Promotion. Venue Sourcing and Selection.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Landing Pages The landing page is an essential part of many marketing campaigns. Use this information accordingly.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Sword and the Script | B2B

NOVEMBER 24, 2020

About this time last year, I looked at data in two reports by providers of SaaS software for hosting virtual events. The average conversion rate – pre-pandemic – for webinars was around 39-44% according to ON24 and GoToMeeting, respectively. Keep the momentum post-event. 28% create a shorter recording of the event; and.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Paul Gillin

JUNE 24, 2010

For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. One of the most popular indications of customer satisfaction is the Net Promoter Score (NPS), introduced in 2003 by Fred Reichheld of Bain & Co. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Marketing Insider Group

JULY 1, 2020

Higher conversion rates. Organizations who use content marketing see 6 times higher conversion rates. According to DemandMetric, it costs 62% less to launch and maintain a content marketing campaign than any other type of campaign. Leaner budget. fold boost in web traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Martech Advisor

JANUARY 22, 2020

Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. Segmenting your email list will boost the open rate, engagement rate and reduce the unsubscribe rate. A drip campaign is an automated sequence of emails triggered after a specific event.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148