Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

LeadSquared

JULY 20, 2022

This has led to increased efficiency and higher conversion rates. . LeadSquared has helped Commitbiz achieve higher sales productivity and conversion rates. “ Vikash Sharma new Co-founder, Research and Ranking. “ Vikash Sharma new Co-founder, Research and Ranking. Previous Next. Previous Next.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

Litmus

JULY 8, 2021

In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign. Clicks and click-through rate. Conversions and conversion rate. What about the open rate? Email campaign success metrics. For example: Duration of engagement. add to cart).

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Unbounce

MARCH 2, 2020

To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. To score those above-average conversion rates, you need to optimize each page before and after you hit publish. Otherwise, you’ll just end up scaring folks away.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Opt Intelligence

JANUARY 19, 2020

Retargeting ads can be highly successful, and it’s been shown that resubscribed email users have higher conversions rates at a faster pace than new subscribers. Opt-in advertising allows you to target users on the websites they already frequent, and co-registration means they can join your list in just a few clicks.

Lead Generation 53

Lead Generation Generation Co-Registration Opt-in 53

ClearVoice

FEBRUARY 4, 2020

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Hubspot

JUNE 16, 2017

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!”

Co-Registration 78

Co-Registration Paid Search Agency Banner Ads Webinar Metrics 78

Valasys

JUNE 10, 2019

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). The average time being spent on pages can be directly co-related with prospects’ indulgence on the site.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Co-connecting other relevant events can drive the audience from there to your pages. With its horizon expanding in B2B, it is also well renowned in the B2C industry.

Case Study 90

Case Study Case Studies Work Management Studies 90

ConvertKit

JANUARY 22, 2021

He put up a simple landing page and a pre-registration form using ConvertKit. Says Nicholls: “A time-limited registration with limited places increases urgency, which is good for increasing enrollments.”. Nicholls created a bargain $200 offer that allowed founders to add a co-founder to the coaching sessions.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

Content4Demand

SEPTEMBER 5, 2019

Conversation Changers. Instant Registration: Webinar – 4 Brands Driving Real ABM Results. First, he covers the five key ways businesses can disrupt experiences to improve customer relationships that Hubspot Co-Founder and CEO Brian Halligan detailed in his keynote presentation. Nominations are open until November 15, 2019.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Aberdeen

FEBRUARY 4, 2019

Third-party intent data is collected by co-operative networks of B2B publishers via user registrations, cookies, or tokens within a website. User registrations are captured when a user must register to access a site or a site’s content.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

ClickZ

NOVEMBER 6, 2020

Our latest Tech Talk features the Co-founder of Mopinion, Udesh Jadnanansing who shares insights into how the feedback process works and also how to take the necessary actions to provide meaningful change. Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital channels.

Enterprise Management 51

Enterprise Management Work Management Advertising Channels Marketing Management 51

Hubspot

AUGUST 30, 2016

Registrants and attendees.”. That option accomplishes two things: I’ll be able to generate a link that attendees will get only after they fill out a registration form. Even without pre-registration, you can definitely promote streams on this platform in advance, which we’ll touch on later. YouTube Live.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Hubspot

MARCH 18, 2019

Below, we’ll take a look at four foundational principles that will help you marry psychology with design, as well as some little-known phenomena that can give you an edge in your design and conversion rate optimization efforts. How to Convert With Psychology: 4 Design Levers To Pull. Beat the curse of knowledge.

Design 76

Design Landing Pages Classified Ads Co-Registration 76

LeanData

NOVEMBER 8, 2016

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Craig Rosenberg, co-founder and chief analyst, TOPO Title : “Setting the Stage for Sales Success”. Theme: A deep dive into how LeadGenius powers sales and increases conversion rates at Bee Partners startup investments.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

Optinmonster

FEBRUARY 15, 2024

Do you want to use social proof to increase your conversion rate and win more sales? We’ll also share social proof examples and tips to help you improve your conversion rates and grow your business. Marketers use social proof as a tactic for conversion rate optimization by easing the minds of worried customers.

Social Marketing 115

Social Marketing Examples Peer-to-peer Case Studies 115

LeanData

NOVEMBER 8, 2016

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Craig Rosenberg, co-founder and chief analyst, TOPO Title : “Setting the Stage for Sales Success”. Theme: A deep dive into how LeadGenius powers sales and increases conversion rates at Bee Partners startup investments.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Craig Rosenberg, co-founder and chief analyst, TOPO Title : “Setting the Stage for Sales Success”. Theme: A deep dive into how LeadGenius powers sales and increases conversion rates at Bee Partners startup investments.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Craig Rosenberg, co-founder and chief analyst, TOPO Title : “Setting the Stage for Sales Success”. Theme: A deep dive into how LeadGenius powers sales and increases conversion rates at Bee Partners startup investments.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Optinmonster

JANUARY 26, 2024

Still, the results of using webinars speak for themselves: Jeff Molander of MakeSocialMediaSell got a 29% close rate from a single webinar. The first thing you’re going to need is a registration page with an optin form. Razor Social recommends an exit intent popup and sidebar optin for increased webinar conversions.

Lead Generation 73

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 73

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. If the prospects can identify with the stories being told, they are automatically enticed to take relevant actions to optimize the website conversion rates.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Let me show you how you would do a webinar registration without a form. Have a conversation to do event tickets. Dave is also known as DG. DG: So, my background.

Conversion 52

Conversion Lead Ranking Lead Scoring Leads 52

Unbounce

JULY 23, 2019

Larry will cover how to activate chatbots in the sales and marketing funnel in exciting new ways, including how to automatically qualify leads while simulating person-to-person salesmanship and leveraging crazy-effective psychological influence principles to increase conversion rates from chat marketing. Marketing is empathy.

Buyer Personas 22

Buyer Personas Co-Registration Top of Funnel Conference 22

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Let me show you how you would do a webinar registration without a form. Have a conversation to do event tickets. Dave is also known as DG. DG: So, my background.

Conversion 65

Conversion Lead Ranking Lead Scoring Leads 65

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. No (except Radian6).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

APRIL 4, 2024

And it can do wonders for your conversion rates! One of OptinMonster’s clients, Photowebo, used gated content to increase their conversions by 3806% : Similarly, Whole Whale used OptinMonster’s Content Locking feature to boost conversions by 100%. Co-browsing lets users show (rather than describe) their problem.

eCommerce 76

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 76

Optinmonster

JANUARY 14, 2024

It integrates with numerous email marketing services and web platforms, making it a versatile choice for marketers and business owners seeking to enhance their website’s conversion rate and engage more effectively with their audience.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Sword and the Script | B2B

NOVEMBER 24, 2020

The average conversion rate – pre-pandemic – for webinars was around 39-44% according to ON24 and GoToMeeting, respectively. The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> Keep the momentum post-event.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Hubspot

JULY 18, 2018

For a webinar with Unbounce , for example, we decided that we wanted conversion rate optimization to be the overarching theme (because what marketer doesn’t want to optimize?), Set a registration goal. In order for us to break the Guinness World Record for webinar attendees , for example, we hit about 31,100 registrants.

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

Optinmonster

JANUARY 14, 2024

It integrates with numerous email marketing services and web platforms, making it a versatile choice for marketers and business owners seeking to enhance their website’s conversion rate and engage more effectively with their audience.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

FEBRUARY 7, 2013

If they click on a CTA about attending an upcoming webinar and they’re directed to a page that's unorganized or unclear, you better believe your conversion rates will seriously suffer. People shouldn’t be lost when they arrive on your landing page to register for your webinar. Oh wait, everyone.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

MKT1

DECEMBER 12, 2023

Increase conversion rates 4. co MKT1 Guide & Community Waitlist: We’ve been working on a (paid) Guide to B2B startup marketing with over 200 resources & articles. 4 ways to grow: 1. Go after new market segments 2. Gain more market share in your current market 3. Fill out this form to apply.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Hubspot

OCTOBER 17, 2018

It's an opportunity to duplicate that page for other campaigns and optimize for conversion. That conversion rate optimization (CRO) is a major component of growth hacking. Tools like Share Link Generator can create mailto links, which webinar registrants can use to invite their teams to a webinar they signed up for.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Convert

MARCH 14, 2022

It’s natural to shift your focus to your Shopify conversion rates (CVR). Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. What is Conversion Rate? How is Conversion Rate Calculated on Shopify? You’ll see why ??.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

It’s natural to shift your focus to your Shopify conversion rates (CVR). Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. What is Conversion Rate? How is Conversion Rate Calculated on Shopify? You’ll see why ??.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50