Co-Registration Content Linkedin Opt-in 
The Point
OCTOBER 11, 2022
A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.
Only B2B
JULY 7, 2023
Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.
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Content Marketing Institute
SEPTEMBER 3, 2018
We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. Click To Tweet.
sagefrog
FEBRUARY 7, 2024
Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024.
PathFactory
JANUARY 3, 2019
The panel included Mimi Rosenheim (Director of Web Marketing at Demandbase), Tyler Lessard (VP of Marketing at Vidyard), Dave Gerhardt (Director of Marketing at Drift), and Mark Bornstein (VP of Content Marketing at ON24), and was moderated by our VP of Marketing, Elle Woulfe. Content syndication. Q2 2018: GDPR Wars. And it worked.
Hubspot
JUNE 20, 2018
Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors.
Capstone Insights
JANUARY 17, 2018
Those with high opt-outs, high spam reports, and low click through rates likely had an overly broad defined target group. Then, look through those with low opt-outs, low spam reports, and high click through rates as they likely were sent to a well targeted segment. a confirmation email after registration for a webcast or event).
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