Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors. Why we care.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Increasing Engagement Rates. On the contrary.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Bluetext

AUGUST 23, 2018

We are a forward-thinking digital marketing agency that provides game-changing digital experiences for brands looking to make a difference in the market, and as such, we have always been a technology-agnostic company and supporters of the open-source community. Marketing – The marketing team typically drives the website.

CMS Development 23

CMS Development Industry CMS Digital Asset Management Enterprise Management 23

Bluetext

MARCH 29, 2020

As the world has changed in the blink of an eye, so has the way we market to consumers. Bluetext has published a 5 part blog series to help you think about and pressure test is your website the best it can be. Over the years, we have helped countless clients identify the appropriate CMS to meet their specific use cases.

CMS Development 28

CMS Development Digital Asset Management Enterprise Management Industry CMS 28

Valasys

DECEMBER 17, 2019

Insite leverages a deep base in B2B-focused digital commerce technology to better serve a fast-growing market amongst the manufactures as well as the distributors. Adam Berger, chairman of Episerver & managing director; Insight Partners emphasized that the market is accelerating quickly for manufacturers as well as distributors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Bluetext

MARCH 29, 2020

As the world has changed in the blink of an eye, so has the way we market to consumers. Bluetext has published a 5 part blog series to help you think about and pressure test is your website the best it can be. Over the years, we have helped countless clients identify the appropriate CMS to meet their specific use cases.

CMS Development 20

CMS Development Digital Asset Management Enterprise Management Industry CMS 20

ClickZ

NOVEMBER 1, 2019

Chief Marketer released a “ 2019 Martech Outlook Survey ” this week which reveals some interesting insight into the industry. The survey includes responses from both B2B and B2C marketers. Key findings include: 54% of marketers think martech budgets will increase next year. How much marketing budget goes to martech?

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

chiefmartech

OCTOBER 16, 2018

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” ” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago. Two tweaks I think are helpful.

Rules 85

Rules Work Management CMS Development Marketing Management 85

The Customer

JUNE 22, 2021

In the latest edition of TheCustomer QT: Re-shaping email, Customer data efficiencies, CX leaders’ purchase priorities, and a new data protection agency? Use this opportunity to reach beyond the open and think about the multichannel moments and points of connectivity that will provide that next best message and experience for your customers.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

SnapApp

APRIL 13, 2016

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? What Is a Marketing Technology Stack? that marketers use to efficiently and effectively conduct and monitor their marketing efforts.

CMS Development 54

CMS Development Work Management Marketing Management Budget Programs 54

SnapApp

APRIL 11, 2016

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? What Is a Marketing Technology Stack? A content management system (CMS) that hosts a company website and blog.

CMS Development 48

CMS Development Work Management Marketing Management Budget Programs 48

ClickZ

DECEMBER 23, 2020

We’ve hardly noticed as Office applications suggest writing changes with Word, provide design assistance in PowerPoint, and enhance Excel charts. CMS will benefit directly and indirectly as we come to expect what we didn’t even see coming. A headless CMS is API-first, cloud-first, and IT-centric. Developers will want.NET Core.

CMS Development 122

CMS Development Industry CMS Enterprise Management Work Management 122

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. The bad news is, “tried and true” B2B marketing methods aren’t up to the task. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

PathFactory

MAY 6, 2019

They each show you exactly where left off and have developed sophisticated machine learning algorithms to uncover fantastically accurate recommendations, and a delightfully efficient experience for the consumer. At PathFactory, we believe that the goal of all B2B marketing teams should be buyer enablement. The B2B buying disconnect.

CMS Development 40

CMS Development Top of Funnel Gartner Lead Qualification 40

chiefmartech

MARCH 27, 2017

For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. Marketing executives are having to consider innovation, scalability, and a clear balance between short-term revenue impact vs long-term competitive advantage. Improve advocacy and retention among existing customers?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Bluetext

NOVEMBER 12, 2019

According to a recent Gartner study, through 2021, 90 percent of global organizations will rely on system integrators (SIs) , UX design agencies and channel partners to design, build and implement their digital experience strategies. A Drupal development company like Bluetext, with full-service capabilities, can be that partner.

Advertising Agencies 21

Advertising Agencies CMS Development Paid Search Agency Enterprise Management 21

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 93

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 93

ANNUITAS

MAY 10, 2023

ANNUITAS has presented a series of posts outlining both ‘why’ and ‘how’ organizations can evolve their go-to-market approach to adopt what we refer to as a Converged Growth model. At an organizational level, this results in blended teams, organized around stewardship of customer journey phases.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

Mailmunch

MAY 6, 2021

The voice of the customer is one of the most radicalizing elements that’s responsible for developing an incredible customer journey for your business. On the same note, customer experience is steadily overtaking the price factor and product usability as the key differentiator between brands. But what is VoC?

CMS Development 53

CMS Development Work Management Marketing Automation Services Marketing Management 53

CoSchedule

FEBRUARY 28, 2023

In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? On average, 11.4 The solution?

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. It is built upon and supports the entire, continuous customer life cycle.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

chiefmartech

MAY 10, 2017

I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG. Marketing Technology Landscape Supergraphic (2017) — 61.2MB hi-res PDF.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

chiefmartech

DECEMBER 2, 2016

This is Part 2 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

Enterprise Management 87

Enterprise Management API Work Management Marketing Management 87

Valasys

JANUARY 14, 2020

CoreMedia, on the 13 th of January, 2020 introduced a B2B connector app to help brands create B2B content-experiences across diverse channels on the web. CoreMedia Content Cloud enables businesses to deliver highly-personalized customer-experience across an array of digital channels. What is Coremedia Content Cloud?

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59

Conductor

MARCH 25, 2021

Marketing technology has never been so abundant. According to Forrester, by 2022, companies will spend over $6 billion annually on analytics tools and services alone. Nearly ten thousand martech tools are currently on the market. According to Gartner research , 29% of marketing leaders are having trouble of some sort.

Enterprise Management 115

Enterprise Management Optimization SEO Work Management 115

chiefmartech

MARCH 30, 2017

The following is a guest article by Sangram Vajre , co-founder and CMO of Terminus , founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. We all know the B2B marketing technology landscape continues to grow. It doesn’t matter if marketing rocks if customer churn is high.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles CMS Development 40

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. Now, it's time to tap into the other dreams marketers are having.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

SnapApp

MARCH 16, 2017

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? What Is a Marketing Technology Stack? that marketers use to efficiently and effectively execute marketing activities, across a numbers of channels.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

chiefmartech

SEPTEMBER 29, 2019

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” I’ve spent much of my career thinking about two broad topics: marketing and platforms. Embedded — a centralized martech/marketing operations role/team. ” (Watch a reenacted video of the keynote here.).

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. and build better customer communities. She is also the co-host of “The School Marketing Show,” a weekly look at boosting communication for schools. Our Guests.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

SWZD

JULY 1, 2019

How are Machine Learning and Personalization transforming Marketing? We learned about this topic and many others when we spoke recently with Andy Zimmerman , Chief Marketing Officer at Evergage. It resonates with a company like ours that is innovative, building a new category and establishing ourselves as a ‘Category King.’

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

chiefmartech

JANUARY 21, 2019

Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party apps that are more deeply integrated. Zen and the Art of Martech Landscape Maintenance.

Work Management 94

Work Management Marketing Management CMS Development Trends 94