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What the HubSpot CMS Hub Means For Developers: 5 Things HubSpot Developers Need To Know Now

SmartBug Media

HubSpot’s CMS Hub launched this week and, boy, oh boy, are there some exciting new features! What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ? What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Go Multichannel.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Are you ready to just let AI loose on your customer targeting and dialogue without significant human intervention? What are they tackling?

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The Battle for Marketing Talent in Professional Services

Hinge Marketing

From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. Marketing Drives Faster Growth and Higher Profits Now, in any given corner of the professional services marketplace, the firm that gets its marketing right will win the day. It is good news.

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Everything You Need to Know About Sales Enablement and ABM

The ABM Agency

In order for your account-based marketing (ABM) campaign to succeed, sales enablement needs to play a significant role. Sales enablement is the process by which the sales team becomes equipped with the information they need to sell a product or service to prospects. Reading Time: 4 minutes. What is Sales Enablement?

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Tips and Tools For Improving Your Website UX

SmartBug Media

You want your website to provide a user experience (UX) that is intuitive, reliable, fast, and engaging, but in order to provide that experience, you’ll need to have a deep understanding of users, what they need, what they value, their abilities, and their limitations—while taking into account your business goals and objectives.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. It’s the foundation, after all. The Most Effective B2B Marketing Strategies. Use Retainer vs. Project Contracts.