Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Vidyard

APRIL 17, 2015

During a breakout session on Tuesday, Taulia CMO Joe Hyland showed marketers how they use humour in their video content to tell engaging stories in an otherwise unsexy industry, and have driven huge results from their video campaigns.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

ANNUITAS

OCTOBER 26, 2020

However, CMOs are at a crossroads – and 2021 needs to be the year to commit to thinking like a Chief Growth Officer. Marketing is shifting to being less about broadcast and more about narrowcast. Steve Hardy, CMO Secureworks. And while these concepts hold true, it’s important to note here that ABx is not a strategy on its own.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147