5 Goals to Help You Think Like a Chief Growth Officer in 2021
ANNUITAS
OCTOBER 26, 2020
However, CMOs are at a crossroads – and 2021 needs to be the year to commit to thinking like a Chief Growth Officer. Marketing is shifting to being less about broadcast and more about narrowcast. Steve Hardy, CMO Secureworks. And while these concepts hold true, it’s important to note here that ABx is not a strategy on its own.
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