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Redefining the Role of the CMO

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CMO 100
CMO Narrowcasting Peer-to-peer CPA 100
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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

OCTOBER 26, 2020

However, CMOs are at a crossroads – and 2021 needs to be the year to commit to thinking like a Chief Growth Officer. Marketing is shifting to being less about broadcast and more about narrowcast. Steve Hardy, CMO Secureworks. And with that buckle-up!”.

Account Based Marketing 147
Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147
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