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B2B Marketing Trends for 2021

Heinz Marketing

Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO and SEM are not new to marketers however, with the increase in digital consumption and transformation, B2B marketers are investing more heavily in SEO and SEM. In 2020, with majority of the workforce moving remote, the term was used even more.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. The CMO Survey ). The CMO Survey ). Yet marketers continue to spend heavily on online advertising. Native advertising may be the answer. MediaPost ).

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10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

Mike Volpe, CMO of HubSpot, described well what works for brand image when he said, ”Don’t interrupt what your buyers want to consume— be what they want to consume.”. Search engine marketing (SEM). Search engine marketing (SEM): Nothing creates a better brand experience on the internet than being easily found online.

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The Quest for Good Leads: Are You Asking the Right Questions?

ViewPoint

Mike Damphousse, founder, CEO and CMO of Green Leads and author of Smashmouth B2B Blog: Sales & Marketing Demand Gen places the focus on value: 1) The value of the inbound versus outbound lead; and 2) how far those leads are in the pipeline against the amount invested. Inbound: SEO, SEM, Blogs; Outbound: Telemarketing, Email, Events).

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform. George’s Linkedin profile will make you a Hubspot expert. Why should you follow him? Why should you follow him?

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How Much Equity Should a CMO Get? You Might Be Surprised

Hubspot

That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. It turns out there''s a really big range between the low end and high end of what CMOs get -- and some CMOs will get 5x as much stock as others.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Cambridege, MA – [link].

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