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10 Most Popular B2B Lead Blog Posts of 2016

markempa

Tips On How to Use LinkedIn for Better Lead Generation. As a follow-up to this popular 2015 post, How to Use LinkedIn to Generate Leads , I interviewed Susan Tatum (@susanptatum) , Partner at The Conversion Company. Read the Tips on How to Use LinkedIn for Better Lead Generation. Conclusion.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog.

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. MarketingSherpa.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Rebel Brown's blog Phoenix Rising.

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog.