Envy

JANUARY 28, 2018

For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. These stimulated the use of rich and extensive datasets for marketing decision making and catalyzed data-driven approaches in marketing. Marketing Automation. Influencer marketing. One example?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

chiefmartech

APRIL 4, 2017

Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Marketing Automation Services 51

Vidyard

MAY 10, 2018

With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. How do you decide which tools are worth your while and which ones are just bright shiny objects that will distract—or worse, detract—from your selling goals? Never fear, intrepid leaders!

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). About Vidyard.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). About Vidyard.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. The IP address is then mapped to company name.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. What Is Marketing Automation Software?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Agencies and studios were disqualified from contributing to the study.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Rebel Brown's blog Phoenix Rising.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Allocadia

JUNE 7, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. Advocacy: Influitive (our tool of choice).

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. Advocacy: Influitive (our tool of choice).

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Kapost

DECEMBER 12, 2016

.” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing. Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

InsightSquared

MARCH 29, 2018

Marketing automation vendors are being cornered by a monster of their own creation. That’s the conclusion of a new InsightSquared and Heinz Marketing report, titled “ Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?”.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

Terminus

JANUARY 13, 2021

In this Takeover episode, host Casey Cheshire , speaks with Alon Waks , CMO, Advisor and Consultant at Flywheel Consulting, about what those metrics are. So, divide spending into variable elements (money spent on advertising, programs, tools, digital marketing, etc.) They’re important, but secondary. KPIs that are actually key.

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26

Vidyard

NOVEMBER 14, 2016

Leveraging modern Online Video Platforms (OVPs) allows marketers to fully customize the video experience, including adding interactive elements like forms, and links to other videos or content pieces. No longer a passive asset, video must become an active marketing tool that not only drives engagement, but generates leads.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

APRIL 27, 2015

If you’re a company selling software to large enterprises and most of the video views are coming from consumers or small business owners, how valuable was that video to your business objectives? Vidyard has taken an innovative approach to integrating with CRM platforms like Salesforce. Sounds amazing, right? Well it is.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Martech

JULY 26, 2021

I was thinking about the many kinds of activity which fall under the heading “marketing operations.” Being a power user of Marketo or HubSpot, Pardot or Eloqua. As was pointed out at the Mo Pros Summer Camp (see below), marketing operations isn’t a single job. How are marketers tying all this together?

Paid Content 99

Paid Content Marketing Automation Services Work Management Marketing Management 99

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Single Grain

MAY 31, 2023

Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Envy

DECEMBER 31, 2019

MarTech has led to the development of very useful marketing and sales tools which have made a significant business impact. Marketing automation tools such as HubSpot , Marketo , Pardot , and Eloqua enable teams to nurture leads like never before, set goals and KPIs and provide the much needed visibility that suspicious opponents crave.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Here’s what you can expect at MarTech in Boston , October 2-4… Keynotes that frame the big picture of marketing transformation.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

6sense

AUGUST 24, 2017

In a space that is undeniably crowded, with providers and buzzwords only adding to the confusion, 6sense has built the big data AI platform that allows it to stand on its own away from the noise. So to answer your question, any B2B company with a considered purchase is our market opportunity.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48