CMO Efficiency Lead Nurturing Marketing Leads 
Buzz Marketing for Technology
MAY 28, 2014
Today, engaging with the media community (publishers, affiliates and other sources) combined with the internal marketing processes necessary to get data into systems, requires numerous manual processes—hours of data scrubbing and lots of spreadsheets passed between media providers and marketing teams.
PureB2B
FEBRUARY 15, 2017
Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.
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Valasys
MARCH 30, 2020
According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Mature ABM Programs Yield Efficient Business Outcomes from Top Customers and Prospects.
ANNUITAS
MAY 24, 2011
Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM).
LEADership
APRIL 1, 2014
Read “ The Yin and Yang of Marketing Automation ”—a recent piece I wrote for the Canadian Marketing Association Blog. Misdirected Assumption that Marketing Automation Will Close More Sales: It will not. Technology can help make your processes simple and more efficient. As they say, the wand does not make the magician.
Ambal's Amusings
MAY 27, 2010
The better you are at defining which information serves to build pipeline momentum by making your company a trusted resource for relevant information, the more efficient your content development efforts can become. While you’re staying in touch, lead nurturing prospects, you want to make sure you’re not bombarding anyone.
Adobe Experience Cloud Blog
MARCH 24, 2011
I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market.
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